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"απαντηση" απ την DTS?....
πηγη...No one likes a format war but sadly in the consumer electronics industry, hostilities break out on a regular basis.
Who can forget VHS vs Betamax, SACD vs DVD-Audio and most recently Blu-ray vs HD-DVD? So the excitement over the news that we are to get a more immersive sound format is tempered by the realisation that we’re going to get more than one. At present there are two new formats -Dolby Atmos and Auro3D - both of which take a different approach to creating the same effect - greater height and overhead presence.
The majority of Blu-rays released to date have used a DTS HD-Master Audio soundtrack and this gives that company a distinct advantage should it decide to join this overhead speaker arms race. And if the rumours are to be believed, DTS are about to do that with their new Multi Dimensional Audio (MDA) format. The technology was developed by SRS, who are owned by DTS, and reports of the format first surfaced this year. The final version might have a different name by the time it's launched and we will have to wait until CES to find out all the details but, if true, this could completely change the balance of power.