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Philips to launch new take on Ambilight technology
Philips has announced a new manifestation of its acclaimed Ambilight technology. Dubbed Aurea, Philips claims the system "brings light and colour to life in an unparalleled, highly visual and immersive fashion, drawing the audience into the full emotional experience Ambilight offers." Er, right.
We'd love to be able to tell you more at this stage, but unless the words "an entertainment experience that creates an emotional experience that goes far beyond normal viewing" do it for you, I'm afraid that's all the 'press release' deigned to tell us. If you're feeling really masochistic, though, you can always point your browser at this link we were given: www.seductionbylight.com. Fill your boots.
Hopefully we'll have something rather more concrete on Aurea for you following the technology's official launch at IFA at the end of the month.
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