- Μηνύματα
- 35.628
- Reaction score
- 83.107
The iPad Pro is the latest example of Apple doing what it does best: waiting for its competitors to fizzle out in a market, designing a product that reinvigorates interest in the category, and then acting like those other products never even existed. The company even had a strange ally in creating that illusion: Microsoft executive Kirk Koenigsbauer, the corporate vice president of the Office division.
Koenigsbauer took the stage yesterday to show off how Microsoft’s Office productivity suite planned to support the new iPad Pro. He showed some interesting things, like PowerPoint turning doodles into presentation-worthy shapes, and expressed his employer’s excitement over Apple’s new tablet. That’s right — a Microsoft executive helped present a product that directly competes with Surface. And since software is far more lucrative for Microsoft than hardware sales, I’m sure the company is extremely happy Apple is finally catering more toward workplaces with the iPad Pro.
Surface has just one advantage over the iPad Pro: its price. Buying a Surface Pro 3 with 128GB of storage, a Surface Pen, and the Surface Pro 3 Type Cover will cost at least $1,029 before tax. An equivalent iPad Pro with an Apple Pencil and the Smart Keyboard will cost at least $1,218. (There are cheaper options available, but these two are the most comparable, at least for our purposes.)
That’s the stereotypical “Apple Tax” that has allowed the company to make more money than its competitors. The iPad Pro will cost more, sure, but it also has access to the App Store, a bigger and better display, and other features that put it ahead of the Surface Pro 3. I suspect many people will be willing to pay extra for those features and the ability to keep everything inside Apple’s ecosystem.
https://support.apple.com/en-us/HT6671If your iPad Pro stops responding and the screen is black
Learn what to do if your iPad Pro doesn't respond when you press buttons or tap on the screen, and the screen is black.
To get back to using your iPad Pro, force restart it by pressing and holding both the Sleep/Wake and Home buttons for at least ten seconds, until you see the Apple logo.
Apple is aware of this issue and is investigating.