Mitsubishi Digital Electronics America Introduces New Line of HDTVs

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Highlights Include New DLP(R) and LCD HDTV Enhancements and LaserVue(TM) Laser TV IRVINE, Calif., April 7, 2008 /PRNewswire/ -- Mitsubishi DigitalElectronics America, Inc. today announced its new multi-dimensional HDTVsfor 2008, which will take sight and sound to new heights for consumersdemanding only the best in quality and performance from their HDTVs. New2008 product highlights include thinner frame and brighter DLP(R) modelsand Ultra Thin Frame(TM) LCD HDTVs with improved sound capabilities.

Mitsubishi also has named its recently announced Laser TV, which willbe branded as LaserVue(TM) and will be available to consumers in the 3rdQuarter of 2008. "Because Mitsubishi has focused on large-format televisions for morethan two decades, we have a unique understanding of our customers wants,needs and expectations from their HDTVs," said Frank DeMartin, vicepresident, marketing, at Mitsubishi Digital Electronics America. "Our new2008 HDTVs are a direct result of listening to our customers, and we havedelivered multi-dimensional products that will take their viewingexperience to a new level." The Big Picture -- New 1080p DLP HDTVs Mitsubishi continues to lead the competition with the largest DLP HDTVavailable at 73". The new 2008 product line will include three new 73"1080p DLP HDTV models along with 60" and 65" sizes -- all featuring thinnerframes, increased brightness and 3D-ready capability. These new models alsowill leverage Mitsubishi's exclusive 6-Color Processor(TM) forextraordinarily vivid color reproduction. "Mitsubishi's 1080p DLP HDTVs create a truly immersive 3D experiencewith picture quality that far exceeds that of previous 3D displays," saidDavid Naranjo, director of product development at Mitsubishi DigitalElectronics America. "3D content is already available today via PC mediasystems and our 3D-ready televisions will allow customers to take advantageof 3D formatted movie, sports, and video game content when available in thefuture." Mitsubishi's Diamond DLP HDTV line offers the ultimate large screenperformance and design. Exclusive Diamond features include Smooth120Hz(TM)to optimize fast action scenes and Dark Detailer(TM) for higher contrastimagery along with a high gloss design and Blue Light Accent. The new DLP models will be available beginning in April. Manufacturer'sSuggested Value Pricing is as follows:
1080p DLP HDTVs WD-60735 - $1,799 WD-65736 - $2,499 Diamond WD-73835 - $4,699 WD-65735 - $2,199 WD-73736 - $3,599 WD-73735 - $3,199 Diamond WD-65835 - $3,399 More Picture and Sound in Less Space -- New LCD HDTVs Mitsubishi is introducing seven Ultra Thin Frame 1080p LCD HDTV modelsranging from 40" to 52" putting Mitsubishi on the map as the only brand tooffer consumers a complete line of Ultra Thin Frame LCD HDTVs. Mitsubishireduced frame widths by more than 10 percent on all LCD models to under oneinch. In addition to thinner frames, other new features include low-profilespeakers offering improved sound, Smooth 120Hz(TM) Film Motion andGalleryPlayer(R) technology. Mitsubishi's entire line of LCD HDTVs feature Smooth 120Hz Film Motion,taking 120Hz to the next level with dejudder for film originated content.In the conversion of film-to-video for display, 24Hz artifacts can be seenin slow panning scenes and Smooth 120Hz Film Motion eliminates thisartifact for smooth, crisp, fast and slow action content. The new LCDadditions also will continue to leverage 10bit Panels, 6-Color Processor,x.v.Color(TM) and Deep Color. Consumers can turn a Mitsubishi LCD HDTV into a work of art withGalleryPlayer software, which enables display of stunning high-definitionart and photography. Users can select images from GalleryPlayer'scomprehensive library of licensed digital photography and reproductionsfrom National Geographic, The Metropolitan Museum of Art and others.Customers may download the GalleryPlayer software athttp://www.galleryplayer.com and load on to a USB drive for installation inall Mitsubishi LCD HDTVs. Mitsubishi's Diamond LCD HDTV line offers the ultimate flat-panelperformance and design. Exclusive Diamond features include VariableSmooth120Hz Film Motion to optimize movie reproduction, a high performance,low profile speaker design for high-quality sound, DeepField(TM) Imager forhigher contrast imagery and a high gloss design with Blue Light Accent. Mitsubishi's LCD HDTV models will be available beginning May 2008.Manufacturer's Suggested Value Pricing is as follows:
1080p Ultra Thin Frame LCD HDTVs LT-40148 - $2,499 LT-52148 - $3,599 Diamond LT-52246 - $4,499 LT-46148 - $2,999 LT-52149 - $4,099 LT-46149 - $3,499 Diamond LT-46246 - $3,799 True Dimension Experience(TM): LaserVue At the Consumer Electronics Show in January 2008, Mitsubishi launched anew category of large-format televisions with ground-breaking lasertechnology, and today the company announced the brand name for its newLaser TV -- LaserVue. As the first-ever laser-powered television, LaserVuewill deliver a range of color never before seen in home entertainment.Precise and focused, the purity of laser light surpasses currenthigh-definition technologies. Today's HDTVs display less than 40 percent ofthe color spectrum that the eye can see. Now, for the first time ever,laser produces twice the color. Laser beams provide the widest range ofrich, complex colors, along with the most clarity and depth of field. Mitsubishi LaserVue TVs not only provide the ultimate picture quality,they are also capable of delivering a true 3D viewing experience. Inaddition, they are environmentally friendly, consuming approximatelyone-half the power of today's LCD TVs, and approximately one-third thepower consumption of plasma TVs. "Mitsubishi has created a new category in television with lasertechnology and now we are creating an exciting new brand, LaserVue, whichwe believe consumers will come to equate with the industry's bestperforming televisions," continued DeMartin. Mitsubishi will ship LaserVue televisions to authorized retailers inthe 3rd Quarter of 2008.

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