THX announces "Loudness Plus" tech, resigns Yamaha

[Κώστας Φ.]

THX will introduce a new volume control technology, dubbed THX Loudness Plus, as part of the latest iteration of its post-processing certifications, THX Ultra 2 Plus and THX Select 2 Plus. The quality-control company says that the technology ‘maintains the integrity of audio content when listening at lower volume levels.’

While the Reference Level used to mix most surround soundtracks may be fine for playback in cinemas, THX accepts that this is just too loud for most homes. And when these soundtracks are played back at a lower level, surround effects and ambient sounds can be lost.

Warren Mansfield, director of consumer technology at THX explains “With THX Loudness Plus, home theater enthusiasts have the option of cranking the sound, or turning the volume down and still hearing the ambient detail in movies, video games or music soundtracks just like they were mixed in the studio.”

THX Loudness Plus incorporates two new proprietary processes. As the user changes the volume, THX Multi-channel Spectral Balancing, which adjusts the frequency response to counter the perceptual loss of low and high frequency sound in all channels, and THX Dynamic Ambience Preservation, which is used to shape the output on surround channels to maintain the perceived balance in the original mix, automatically adjust the sound to compensate for lower volume playback. The company says this delivers a more accurate and dynamic listening experience regardless of volume level.

The first AV receiver to feature THX Ultra 2 Plus with Loudness Plus will come from Yamaha. Its flagship RX-Z11 is due to go on sale later this year.

avzombie.com

 

[argi]

Απάντηση: THX announces "Loudness Plus" tech, resigns Yamaha

I like so much και ακομα περισοτερο

 

[Aero]

Καλά και να μην είχα δει την απάντηση ήμουν σίγουρος ότι ο argi θα ήταν απ' τους πρώτους υποστηρικτές Έλα να βλέπουμε νέα μοντέλα με THX Ultra 2 Plus with Loudness Plus (καλά ολόκληρο κατεβατό!)! Πού θα τ' ακούσουμε δεν ξέρω...

 

[Κώστας Φ.]

Απάντηση: THX announces "Loudness Plus" tech, resigns Yamaha

Yamaha RX-Z11 First with THX Loudness Plus

THX Ltd. today introduced THX Loudness Plus™, a new volume control technology used to maintain the integrity of audio content when listening at lower volume levels. THX Loudness Plus will be featured in THX Ultra2 Plus and THX Select2 Plus Certified pre-amps, integrated systems and receivers. Yamaha will be the first consumer electronics manufacturer to incorporate THX Loudness Plus and THX Ultra2 Plus certification with its flagship AVR RX-Z11.


Surround soundtracks for movies are often mixed in studios at a Reference Level for playback in movie theaters. This level provides filmmakers and sound designers a standard for mixing sound effects, dialogue and the musical score, and helps them understand how the soundtrack will be experienced by the movie-going audience. But, the Reference Level is often too loud for playback in residential homes, forcing many consumers to listen at lower volume. At these lower levels, bass sounds, surround effects and ambient sounds, which are often used by filmmakers and game developers to create a specific mood, can be lost when delivered to the end-user.


“Most consumers don’t have listening environments where they can consistently play movies and games at Reference Level, so they are often required to listen at lower volume levels,” said Warren Mansfield, director of consumer technology at THX. “With THX Loudness Plus, home theater enthusiasts have the option of cranking the sound, or turning the volume down and still hearing the ambient detail in movies, video games or music soundtracks just like they were mixed in the studio.”


THX Loudness Plus incorporates two new proprietary THX Technologies. As the user changes the volume, THX Multi-channel Spectral Balancing™ and THX Dynamic Ambience Preservation™ automatically adjust the frequency response and ambient sound levels to compensate for the lower volume. This delivers a more accurate and dynamic listening experience regardless of volume level.

THX Multi-channel Spectral Balancing: Adjusts frequency response to counter the perceptual loss of low and high frequency sound in all channels. Begins with a flat response at Reference Level, and continually adjusts the response as the user selects lower listening levels. The equalization is applied to all channels in a multi-channel listening environment.

THX Dynamic Ambience Preservation: Surround channel processing preserves the spatial detail that is lost when listening below Reference Level. It automatically shapes the output on surround channels to maintain the perceived balance in the original mix.

audioholics.com

 

[Κώστας Φ.]

Απάντηση: THX announces "Loudness Plus" tech, resigns Yamaha

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