Your Brain Is Primed To Reach False Conclusions

[m1ts0s]

"So where does this leave us? With a lot of evidence that erroneous beliefs aren’t easily overturned, and when they’re tinged with emotion, forget about it. Explaining the science and helping people understand it are only the first steps. If you want someone to accept information that contradicts what they already know, you have to find a story they can buy into. That requires bridging the narrative they’ve already constructed to a new one that is both true and allows them to remain the kind of person they believe themselves to be."

http://fivethirtyeight.com/features/your-brain-is-primed-to-reach-false-conclusions/