Immersive Audio Model and Formats (IAMF)

[m1ts0s]

"Samsung Electronics' advanced research institute Samsung Research has been striving to popularize 3D audio since 2020. To this end, Samsung worked with Google to jointly develop Immersive Audio Model and Formats (IAMF)," said Samsung.

Immersive Audio Model and Formats (IAMF)
In Samsung's own words:

1. Ability To Express Sound Vertically
Previous open-source audio codecs only supported horizontal sound expression. With IAMF technology, audio can now be expressed vertically so that sound is increasingly multi-directional.

2. AI-Based Scene Analysis and 3D Audio Effects
IAMF utilizes AI and deep-learning technology to analyze scenes and emphasize certain aspects of the content — adjusting audio levels for more enhanced sound throughout the viewing experience. In addition, IAMF technology provides optimal sound despite changes in the device environment.

3. Highly Customized Audio
Users will be able to freely adjust sound according to their preferences with IAMF technology. Whether viewers are looking to amplify sound effects from an action scene or enhance dialogue, IAMF gives them the flexibility to customize content audio for a more personalized experience.


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