2006 Landrover LR3 sat-nav guides a cargo plane

[Giovanni Dimitropoulos]

Satellite based navigation systems are an integral part of cars now and Land Rover is proving their accuracy and reliability in it's "Designed for the Extraordinary" marketing campaign. Land Rover has rolled a 2006 LR3 onboard a C-130 Hercules cargo plane. The flight crew has used the LR3's sat-nav system to navigate the plane from Nice, France to the island of Corsica.

The 30 second teaser is designed to drive viewers to a three-minute Web documentary about the feat

"It's all about authenticity," she said. "The idea is less about making a TV commercial than documenting something that happened in real time." said Sally Eastwood, vice president of marketing, Land Rover North America, Irvine.