- Μηνύματα
- 28.176
- Reaction score
- 60
Microsoft lowers price of HDDVD for Xbox 360
Microsoft has cut the price of its HD DVD high definition video player for the Xbox 360 in an effort to boost sales. The device now lists for $130, down from $260. Sales of HD DVD players have slumped ever since Warner Bros. and several other major Hollywood studios threw their support behind the rival Sony Blu-ray high definition format.
DreamWorks, Paramount and Universal are now the only studios with commitments to continue releasing movies in HD DVD. Manufacturers of HD DVD players have been cutting prices in effort to revive demand. Toshiba, for instance, recently reduced the price of its entry level units by 50% to about $150.00 By contrast, Blu-ray players start at about $400.00 or more.
Microsoft’s price cut suggests the company is unlikely to ever introduce a version of the Xbox with an integrated HD DVD player. It was rumored that Microsoft would make such a move at the recent Consumer Electronics Show in Las Vegas, but the reports proved groundless.
As for the Xbox itself, sales have cooled following a brief boost from the introduction of the hit video game Halo 3. Microsoft shipped 4.3 million Xbox 360 systems in the three months ended December 31st, compared to 4.4 million systems during the same period in 2006 — a decline of 2.3%. I guess it’s already late because Blu-Ray currently dominates the market, but every price cut is appreciated. And yeah, this is better than Halo 3!
Microsoft has cut the price of its HD DVD high definition video player for the Xbox 360 in an effort to boost sales. The device now lists for $130, down from $260. Sales of HD DVD players have slumped ever since Warner Bros. and several other major Hollywood studios threw their support behind the rival Sony Blu-ray high definition format.
DreamWorks, Paramount and Universal are now the only studios with commitments to continue releasing movies in HD DVD. Manufacturers of HD DVD players have been cutting prices in effort to revive demand. Toshiba, for instance, recently reduced the price of its entry level units by 50% to about $150.00 By contrast, Blu-ray players start at about $400.00 or more.
Microsoft’s price cut suggests the company is unlikely to ever introduce a version of the Xbox with an integrated HD DVD player. It was rumored that Microsoft would make such a move at the recent Consumer Electronics Show in Las Vegas, but the reports proved groundless.
As for the Xbox itself, sales have cooled following a brief boost from the introduction of the hit video game Halo 3. Microsoft shipped 4.3 million Xbox 360 systems in the three months ended December 31st, compared to 4.4 million systems during the same period in 2006 — a decline of 2.3%. I guess it’s already late because Blu-Ray currently dominates the market, but every price cut is appreciated. And yeah, this is better than Halo 3!
