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- Reaction score
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Last week's sales estimates are in, and in terms of sheer unit sales, Disney's Blu-ray-only release of the first two "Pirates of the Caribbean" flicks handily beat Warner's HD DVD-only release of the two "Matrix" box sets.
According to market research estimates from Home Media Magazine, the two "Pirates" films sold a combined total of a little less than 47,000 units, while the "Matrix" sets sold about 13,900 units.
Since the "Matrix" sets sold at an cost of nearly three times that of the "Pirates" flicks, there's slighly more parity in terms of gross sales, but even there (as Blu-ray supporters have been quick to point out), "Pirates" gets the edge.
In comments first published in The Hollywood Reporter, Bob Chapek, worldwide president of Buena Vista Home Entertainment, called the week's win by "Pirates" a "strong and significant trend toward consumer preference for the Blu-ray Disc format."
"We are thrilled by the critical and industry response to 'Pirates' on Blu-ray disc," Chapek said. "But more importantly, the consumer has spoken loud and clear. This is only the beginning, but it was certainly a significant and explosive indicator of things to come."
http://www.highdefdigest.com/news/show/Pirates_Outsells_Matrix_in_Blu-ray,_HD_DVD_Showdown/675
According to market research estimates from Home Media Magazine, the two "Pirates" films sold a combined total of a little less than 47,000 units, while the "Matrix" sets sold about 13,900 units.
Since the "Matrix" sets sold at an cost of nearly three times that of the "Pirates" flicks, there's slighly more parity in terms of gross sales, but even there (as Blu-ray supporters have been quick to point out), "Pirates" gets the edge.
In comments first published in The Hollywood Reporter, Bob Chapek, worldwide president of Buena Vista Home Entertainment, called the week's win by "Pirates" a "strong and significant trend toward consumer preference for the Blu-ray Disc format."
"We are thrilled by the critical and industry response to 'Pirates' on Blu-ray disc," Chapek said. "But more importantly, the consumer has spoken loud and clear. This is only the beginning, but it was certainly a significant and explosive indicator of things to come."
http://www.highdefdigest.com/news/show/Pirates_Outsells_Matrix_in_Blu-ray,_HD_DVD_Showdown/675
