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What If Digital Had Never Happened?

Συζήτηση στο φόρουμ 'Αναλογικές Πηγές' που ξεκίνησε από το μέλος Mr Spock, στις 13 Σεπτεμβρίου 2017.

  1. Mr Spock

    Mr Spock demokratischer - sektor

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    [​IMG]

    Digital audio forever disrupted the way music is recorded, mixed, and mastered—and, to even greater extents, how music is distributed, sold, played, and consumed. Music unmolested by zeros and ones is now nearly extinct.
    There's no going back, but what if, in 1983, the Compact Disc had bombed? What if music lovers worldwide had rejected the shiny new digital format because they thought LPs sounded so much better? And what if later attempts at digital formats with higher resolutions also shriveled and died, due to lack of interest by recording engineers and consumers? What if, to this day, music had remained blissfully all-analog?

    The digital juggernaut laid waste to much of what had been that all-analog world. Thanks to file sharing and streaming, recording production budgets are in free fall. It's no wonder we've already lost so many great studios: the Hit Factory, the Magic Shop, Record Plant NYC, RCA/BMG New York and Nashville, A&R Recording, Sony Music Studios—all replaced by MacBooks and home studios. The remaining big studios with great-sounding rooms should be placed on the list of endangered species. The engineering knowhow that once passed from one generation to the next is fast being lost. I blame digital.

    How much better might LPs sound today had analog technologies of recording, mixing, and mastering continued to advance? Who knows? Had digital been a nonstarter, the 300,000,000 folks (!) who bought Apple iPods might instead have bought 300,000,000 turntables and cartridges. Omigod—with economies of scale, turntable design might have progressed so far that today's budget Pro-Ject turntables would sound like Döhmann models, and affordable cartridges surpass even the best Lyras.

    Had the major record labels not pissed away the 1980s and 1990s by reselling their massively more profitable (zero recording costs) back catalogs on CD at artificially high prices that ignored the usual price-lowering factors of ease of manufacturing and far lower volumes of returns for defects, might they have developed a lot more new talent? In short: Would music now be better off had digital never happened?

    There's no way to know, but we can look back and see that pre-digital recording was simpler, with less of a fix-it-in-the-mix approach by engineers and bands. How much more solvent might the major and indie labels—not to mention musicians—be today were their music not streamed for free on YouTube, Pandora, or Spotify, or offered in low-cost subscriptions? After all, in our 21st-century digital dystopia, most bands see recorded music as loss leaders, promotions for gigs. And, last but not least—had digital never happened, would we still have vast numbers of bricks-and-mortar stores selling new LPs?

    Thanks to streaming, we can now hear more music than ever, but so much of that music is overcompressed and mixed to sound "right" in the car, or through earbuds while listening outdoors, or in trains, planes, and buses. The Loudness Wars, which have been so incredibly destructive to the sound of music, might never have happened had music remained analog and more people still sat down to listen at home. We might even have had time to read album liner notes. Remember liner notes? Another casualty of digital. [sigh]

    Digital is so dominant that few of today's young non-audiophiles, even those who buy LPs, have ever heard pure analog music. Most new vinyl is actually DDA or DAA—ie, recorded and/or mixed in the digital domain, because it's faster and cheaper to do so. Even the new stereo remix of the Beatles' Sgt. Pepper's Lonely Hearts Club Band was done [gasp] digitally.

    I asked my question of composer and big-band leader Maria Schneider: "What if digital had never happened?"

    Her reply: "People would be listening more thoughtfully to music, as they wouldn't be gorging on an all-you-can-eat buffet of 'content' shoved in their face every morning, noon, and night. We'd all have a little more space in our lives for imaginations to flourish, because Internet companies wouldn't constantly be pushing ads at us and sucking us dry for information. We'd have a little peace and quiet again, and in between, we could all just go back to complaining about record companies. Ah, the good old days! I miss them."

    Neal Sugarman, cofounder of Brooklyn's premier soul and R&B label, Daptone Records, had these answers to my question: "First thing that comes to mind would be that the Dap-Kings and others in the Daptone universe would possibly be rich. I still believe [that] listening to music in a physical format that people have invested time and money into makes it so much more likely that people would really listen to the whole album. If more people were purchasing records, that would bring in far more income to the artist and record label, so everyone would be earning more money, which might inspire more great records."

    Amen!

    John Schaefer, host of WNYC Radio's New Sounds program, took the opposite view: "Seems to me that digital had a leveling effect on the music industry. So if the industry [had] stayed analog, it would be hard to imagine the indie scene thriving the way it has. Even more, digital has meant easy access to all the music that's come before. A generation that thinks nothing of having Yeah Yeah Yeahs, Adele, Dick Dale, and Thelonious Monk on its playlists would probably be a lot more monochromatic in its sensibilities."

    As it stands, digital audio has virtually obliterated analog as a recording medium. It's a done deal—but billions of all-analog LPs are still in circulation, and at home I have my share of them to play with my audio system: SME Model 15 turntable, Koetsu Urushi Sky Blue cartridge, and Parasound Halo JC 3+ phono preamplifier. I'm still not sure how or why, but for me, a stylus tracing a groove brings music back to life more completely than does even the very best DAC processing zeros and ones. It's a magic trick that never gets old.—Steve Guttenberg

    image: https://www.stereophile.com/sites/all/themes/hometech/images/s.gif

    [​IMG]
    Read more at https://www.stereophile.com/content/what-if-digital-had-never-happened#hPDfHgEgWFUrhKk3.99
     
  2. Zizik

    Zizik Smurfer
    Moderator

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    :rolleyes:
     
    Costas Coyias likes this.
  3. Dimifoot

    Dimifoot Γρέζι

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    Φανταστείτε να μην είχαν καθιερωθεί τα αυτοκίνητα
    Να καλπάζαμε με το άλογο κάθε μέρα για τη δουλειά, να φυσάει το αεράκι.
    Ούτε κυκλοφοριακό, ούτε ρύπανση και καλύτερη επαφή με τη φύση
     
  4. Mr Spock

    Mr Spock demokratischer - sektor

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    - χμμμμ . . . θα είχε μεθάνιο :focus:
     
  5. Περαστικός

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    Θα μας είχαν σκεπάσει τα κόπρανα των αλόγων. Θα πεθαίναμε σαν τις μύγες από τις ασθένειες.
    Φαντάσου το σανάδικο (βενζινάδικο) εντός αστικού ιστού
     
    Zizik and Dimifoot like this.
  6. Mr Spock

    Mr Spock demokratischer - sektor

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  7. EPANTAZ

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    Αν ο μπαμπας του ειχε τραβηχτει.....μ δε θα υπηρχε για να γραφει μαλακιες.....
     
  8. PURETONE

    PURETONE Ένα σκέτο "Π"

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    Ισως παλι να μαθαιναμε να τα μαζευουμε για το καλο μας.
     
  9. Περαστικός

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    Να μαζέψεις τι; Τα κόπρανα 500.000 ίππων στην Θεσσαλονίκη ή 2εκ στην Αθήνα; Σε καθημερινή βάση; Αντε και τα μάζεψες, που θα τα βάλεις ώσπου να περάσουν τα κάρα που θα εκτελούν χρέη απορριμματοφόρου; 'Αντε και τα μάζεψες, που θα τα πας;
    Φαντάσου τώρα να γινει και μια απεργία :o
    ΔΕΝ μπορεί να υπάρξει πολιτισμός χωρίς τεχνολογία, έστω και αν είναι η ΜΕΚ
     
  10. PURETONE

    PURETONE Ένα σκέτο "Π"

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    Να μαζευε ο καθενας του αλογου του :) οπως τωρα του σκυλου του βεβαια.Στο σακουλι και στα αχρηστα.
     
  11. Περαστικός

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    Το άλογο είναι λίιιιγο μεγαλύτερο από τον σκύλο, δλδ κοντα στα 700+kg. Ένα τσουβάλι την μέρα θες και φτυάρι εκστρατείας
     
    panoramious likes this.
  12. PURETONE

    PURETONE Ένα σκέτο "Π"

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    Καλα μεσα σε σακο τοτε :p
     
    Περαστικός likes this.
  13. ika

    ika

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    Zizik likes this.
  14. Costas Coyias

    Costas Coyias Ημίθεος
    Διαχειριστής

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    FLUPIDOL-1411985994-10014104.jpg
     
  15. Mr Spock

    Mr Spock demokratischer - sektor

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    Αυτή η εταιρεία κατασκευάζει κασέτες ήχου και πουλά καλύτερα από ποτέ

    This Company Is Still Making Audio Cassettes and Sales Are B





    Η κασέτα ήχου δεν είναι νεκρή. Στην πραγματικότητα οι υπεύθυνοι μιας εταιρίας του Springfield, είχε την καλύτερη χρονιά της σε πωλήσεις από τότε που άνοιξε το 1969.

    Ο λόγος για την National Audio Company της οποίας το εργοστάσια μόνο το 2014 παρήγαγε περισσότερες από 10 εκατομμύρια κασέτες και οι πωλήσεις της αυξήθηκαν κατά 20%.

    Ο πρόεδρος της εταιρίας Steve Stepp, δήλωσε στην κάμερα του Bloomberg: "Μπορείτε να χαρακτηρίζεται το μοντέλο λειτουργίας μας ως πείσμα και βλακεία. Ήμασταν πολλοί πεισματάρηδες για να σταματήσουμε".

    Περίπου το 70% των πωλήσεων της εταιρείας είναι από κασέτες μουσικής, ενώ οι υπόλοιποι είναι κενές κασέτες.

    Το Bloomberg έφτιαξε ένα ωραίο ντοκιμαντέρ μικρού μήκους για την εταιρεία, που μας δίνει μια εικόνα από το εσωτερικό αυτής της "επανάστασης του ρετρό".

    ΠΗΓΗ: bloomberg.com

    http://www.huffingtonpost.gr/2015/0...?utm_hp_ref=greece&ncid=fcbklnkushpmg00000063

     

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