iOS 8 launches September 17.
10:41 am115 countries by end of the year.
10:41 amUS and 8 other countries. Preorder starting September 12.
10:40 amLaunching September 19
Shows all credit cards in Passbook.
10:49 amTouch ID plus Secure Element chip. Stores all payment information encrypted and securely.
10:49 amApple Pay is built into every iPhone 6 and 6 Plus. NFC antenna built across the top.
10:48 amEddy Cue coming on stage to discuss Pay.
10:48 am"It is so cool!"
10:48 amApple Pay used by holding thumb on Touch ID button.
"What about online?"
10:53 amAnd Disney, including Disneyworld.
10:53 amWhole Foods, Apple Retail.
10:52 amCiti, Bank of America, Capital One, Wells Fargo, Chase many more banks. 83% of credit cards purchase. Works with 220,000 us merchants. Walgreens, Duane Reade, Macy's, Bloomingdales, Staples, Subway, McDonalds (including Drive Through).
10:51 amPay starts in US with Amex, Mastercard and Visa. Credit cards and debit cards.
10:51 amCashier doesn't see your name, credit number or security code.
10:51 amWhen you go to a physical location, Apple doesn't know what you bought, where you bought it, or how much you paid. Transaction is between you, the merchant and your bank.
10:51 amSecurity is at the core of Apple Pay. So is Privacy.
Apple Watch required the same attention.
11:02 amWith every revolutionary product that Apple has created, a breakthrough in user interface was required. With Mac, we introduced the mouse to make navigation so simple on a personal computer. Clickwheel on the iPod. Multitouch on the iPhone.